Strategic planning

• Develop a comprehensive social media presence strategy. 

• Determining the target audience and analyzing its preferences. 

• Choosing the right social platforms (Facebook, Instagram, LinkedIn, TikTok, etc.). 

• Optimizing Google search for higher brand positions 

• Content planning according to the marketing goals of the business. 

Content creation 

• Preparation of texts for publications, consistent with the tone and style of the brand. 

• Design of visual content (graphics, images, infographics, videos). 

• Creating interactive content (polls, stories, games, quizzes). 

• Preparation of campaigns with specific topics (seasonal, promotional, thematic). 

Account management 

• Creation and optimization of profiles in different social networks. 

• Regular publication of content on schedule. 

• Moderation of comments, replies to messages and interaction with the audience. 

• Manage user reviews and communicate with customers. 

Social Media Ads 

• Creating and managing advertising campaigns on Facebook, Instagram, LinkedIn and others. 

• Setting up targeting (by interests, demographics, location, etc.). 

• Optimization of advertising budgets for maximum efficiency. 

• Analysis of campaign results and recommendations for improvement. 

Analysis and reporting 

• Regularly track results through metrics such as engagement, reach, clicks, and conversions. 

• Creation of monthly or weekly reports on the results achieved. 

• Competitor analysis and strategy adaptation. 

Influencer Marketing 

• Identifying and collaborating with relevant influencers. 

• Organization of partnerships to promote products or services. 

• Tracking the results of influencer campaigns. 

Управление на кризи 

• Реагиране при негативни коментари, отзиви или проблемни ситуации. 

• Разработване на стратегия за справяне с негативни PR ситуации в социалните мрежи. 

Development of special campaigns 

• Organization of games and raffles in social networks. 

• Run engagement campaigns (e.g. hashtags or challenges). 

• Attracting new followers through creative and fun formats. 

Google Ads 

• Working with Google Ads 

• Keyword analysis 

• On-Page SEO and Off-Page SEO 

• Audience Analysis and Behavior